8 years. 100+ brands. 6 continents.
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![SÕMA]()
SÕMA HAUS
Branding project for a multidisciplinary wellness studio with a core focus on community.
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![A city building with a large advertisement for Carissa Moore, featuring a black and white photo of her holding a surfboard on the left, and a color photo of her surfing on the right, with the text 'FCS' and her name.]()
FCS Collateral
A wide range of print and digital assets designed for international surf brand FCS.
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![Branding for 12 Volt Mags - Van electrical installations]()
12 Volt Mags
Brand identity and website design for a sparky on a mission to make van electrical installs more accessible.
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![Packaging Maddie designed for FCS II x Mark Richards premium surfboard twin fins]()
FCS x Mark Richards
Packaging design and campaign rollout for Mark Richards’ limited edition FCS II twin fin box set.
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![Promotional display of O'Neill's HyperFreak Wave Runner surf wetsuit collection, including a smartphone showing an Instagram post of three women in the wetsuits at the beach and three photos of surfers riding waves.]()
O'Neill Collateral
A range of collateral across print, digital and social media for the original wetsuit brand — O’Neill.
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![Apollonia Bar cocktail with ice cube stamped with Maddie's illustration]()
Apollonia
Brand illustrations for this award-winning drinking den — which then got transformed into bespoke ice cubes.
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![Gif of multiple posters Maddie designed at Distil Agency]()
Event Posters
Poster artwork for a huge number of hospitality venues and events across Australia.
BRAND IDENTITY DESIGNAffordable branding for small business owners. Choose from 3 different tiers of brand packages, so you get exactly what you need. Customisable packages also available.
GRAPHIC DESIGN SUPPORTFlexible creative support, when and how you need it. Freelance digital and print design services are available on a retainer or project-by-project basis. Reach out for a quote.
I’m a freelance graphic designer based on the scenic South Coast of NSW, working remotely for lifestyle brands across the globe.
I specialise in the industries I genuinely love: surf, travel, wellbeing, hospitality and events. When you're already living the lifestyle, designing for it comes naturally.
8 years. 100+ brands. 6 continents.
“Maddie is so easy to work with - very responsive and able to resolve some complex challenges we had with our project. Would highly recommend using Maddie for any type of project - big or small.”
— Tony, Skullcandy Oz Grom Open