About | Freelance Design & Marketing Support

Two photo collages with travel and lifestyle pictures on a gray background.

Close-up of handwritten text in brown cursive that says "About Me".

I'm Maddie — a qualified graphic designer based on the South Coast of NSW, with close to a decade of experience working with lifestyle brands around the world.

I specialise in the industries I genuinely love: surf, travel, wellbeing, hospitality and events. When you're already living the lifestyle, designing for it comes naturally.

My approach goes beyond making things look good. Every project is rooted in strategy and problem-solving — from brand identity to large-scale print to digital assets. I've worked with 100+ brands across 10 countries and 6 continents, and I bring that breadth of experience to every project.

What I love most is working alongside people who are passionate about what they do. If that's you, let's talk.

8 years. 100+ Brands. 6 continents.

8 years designing professionally.

100+ brands designed for around the world.

10 countries across 6 continents.

5 years full-time design & marketing experience:

✭ 3 years in-house in the surf industry.

✭ 2 years at a full-service marketing agency.

Flexible creative support for your brand. Freelance support via rates or ongoing retainers, as well as brand packages, are available.

Services

- Brand identity packages
- Logo suite design
- Colour palette development
- Typography selection
- Brand graphics (eg. shapes, patterns, textures, illustrations)
- Brand strategy & messaging
- Creative direction
- Brand collateral
- Style guide
Ask me for my complete brand packages guide!
- Business cards
- Flyers
- Posters
- Layouts (catalogues, brochures, booklets)
- Packaging
- Menus
- Signage
- Merch
- Stickers & labels
- Event collateral (programs, signage)
- Website graphics & banners
- EDMs & email banners
- Social media assets
- Digital ads
- Pdf & layout design
- Presentation decks
- Campaign graphics
- Canva templates
- User-friendly websites designed directly in platforms like Squarespace or Shopify (great for small businesses)
- Custom website design handed over to a website developer to build
- Post, reel, story & carousel design
- Feed preview & profile mockups
- Story highlight graphics
- Content planning & scheduling
- Monthly content calendars
- Campaign concepts
- Caption copywriting
- Community management
- Photo and video editing
- Canva templates
- Social media audits
- Mood boards
- Shoot direction
- Aesthetic guidance
- Social/campaign content direction
- Brand audits
- 1:1 creative consulting sessions

LEARN MORE

BLOG

Blog

Mar 12, 2026

How I Work: My Approach, My Values & Everything In Between

Mar 12, 2026

The best client relationships start with clarity. Every graphic designer is different, so here's a little window into how I personally work, what I value, and how we can make the most of working together.

Read More →

Mar 11, 2026

“Maddie is so easy to work with - very responsive and able to resolve some complex challenges we had with our project. Would highly recommend using Maddie for any type of project - big or small. 👍🏼👏🏼”

— Tony, Skullcandy Oz Grom Comp
"Working with Maddie is an absolute pleasure from start to finish! She went above and beyond to make sure every element looks spectacular and in harmony. Her creativity, eye for detail, and ability to achieve balance in her creations was so impressive to witness. I look forward to showing off the branding she’s created for me, and to working with her again!"

— Abby, Branding Client
"Maddie is amazing! She recently did the branding for my business and she absolutely nailed it. She really listened to what I wanted and made everything feel aligned with my vision. Super professional, easy to work with, and so talented. Highly recommend!"

— Maggie, Branding Client

GRAPHIC DESIGN FOR LIFESTYLE BRANDS.

let's chat

“Maddie is so easy to work with - very responsive and able to resolve some complex challenges we had with our project. Would highly recommend using Maddie for any type of project - big or small. 👍🏼👏🏼”

"Maddie is amazing! She recently did the branding for my business and she absolutely nailed it. She really listened to what I wanted and made everything feel aligned with my vision. Super professional, easy to work with, and so talented. Highly recommend!"