Services

My graphic design services support lifestyle brands at every stage — whether you’re building a brand from scratch, or need flexible creative support to stay consistent as you grow.

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Branding & Strategy

  • Branding & strategy sets the foundation for how your business looks, sounds and feels. It helps define what makes your brand unique, who you’re speaking to, and how you want to show up — so everything feels intentional, not random.

  • A clear brand identity creates consistency and recognition. It helps your business look professional and reliable, and attract the right people. Feel confident showing up across your brand’s touch-points, without second-guessing every design choice and wasting hours that you could be spending on what you do best.

  • Brand identity packages are available here and depending on the package, includes key components like:

    • Logo suite design

    • Colour palette development

    • Typography selection

    • Illustration & graphics

    • Brand strategy & messaging

    • Creative direction

    • Brand collateral

    • Style guide

Computer monitor displaying the O'Neill Blue website with ocean waves and a mission statement about protecting oceans.

Digital Design

  • Digital design covers all the visual assets your brand needs to communicate online. From website graphics and social posts to digital ads, email banners, pdfs and presentation decks, it ensures your brand looks polished and professional wherever people interact with it.

  • Good digital design makes your content easier to read, more engaging, and instantly recognisable. It keeps your brand consistent across platforms, so your audience knows exactly who you are at a glance — saving you time and making your online presence feel effortless.

  • Depending on your needs, digital collateral may include:

    • Website graphics & banners

    • EDMs & email banners

    • Social media assets

    • Digital ads

    • Pdf & layout design

    • Presentation decks

    • Campaign graphics

    • Canva templates

Poster for a Sunday feast at AU's Bank, featuring tables of food including meat, vegan options, bread, and drinks on a pink background.

Print Design

  • Print design brings your brand into the real world with tangible assets like business cards, signage and packaging. These assets help your brand make a strong first impression, stay top-of-mind, and communicate professionalism wherever people interact with your brand in person.

  • Physical design materials play a huge role in how your brand is perceived. Quality print design makes your business look established and trustworthy, whether you’re promoting an event, showcasing products, or enhancing your in-store experience.

  • Depending on your needs, print collateral may include:

    • Business cards

    • Flyers

    • Posters

    • Layouts (catalogues, brochures, booklets)

    • Packaging

    • Menus

    • Signage

    • Merch

    • Stickers & labels

    • Event collateral (programs, signage)

A laptop displaying a website with the phrase "ring Your Adventures" on the screen. Flanking the laptop are two web pages, one with a red-orange background detailing "The Process" and another with images of travel gear and descriptions.

Website Design

  • Website design translates your brand into a digital experience. Every element should be considered, guiding visitors through a clear and cohesive experience.

  • A considered website design builds trust, creates a strong first impression, and ensures visitors can easily understand what you do and why it matters. It turns curiosity into enquiry and is a foundational part of any business.

  • I can design user-friendly directly within platforms like Squarespace and Shopify (great for small businesses), or pass a customised design onto a developer to build for you.

    Each business’ website needs will vary — reach out to discuss your project and I can provide you with a quote.

A smartphone displaying the SOMA app surrounded by three promotional flyers for SOMA HAUS fitness classes.

Social Media

  • Social media support helps your brand show up online with clarity, consistency, and ease. Custom visuals, captions, templates, and content plans are designed to match your brand identity and speak directly to your audience.

  • Managing social media can take hours away from running your business. Professional, consistent social content keeps your brand polished and engaging, builds trust with your audience, and allows you to focus on what you do best.

  • Depending on your needs, social media support may include:

    • Post, reel, story & carousel design

    • Feed preview & profile mockups

    • Story highlight graphics

    • Content planning & scheduling

    • Monthly content calendars

    • Campaign concepts

    • Caption copywriting

    • Community management

    • Photo and video editing

    • Canva templates

    • Social media audits

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Creative Direction

  • Creative direction provides a clear visual vision for your brand, ensuring all imagery, graphics, and campaign content feel consistent, cohesive and intentional.

  • Strong creative direction elevates your brand, creates a recognisable visual style, and ensures every piece of content — from photos to videos to graphics — tells the same story. It saves time and keeps your brand looking cohesive and high quality across all platforms.

  • Depending on your needs, creative direction may include:

    • Mood boards

    • Shoot direction

    • Aesthetic guidance

    • Social/campaign content direction

    • Brand audits

    • 1:1 creative consulting sessions

Collage of branding and marketing materials for SOMA, including photos of yoga classes, logo designs, color palettes, typography details, posters, social media stories, and images of people in yoga and wellness settings. 
BRAND IDENTITY DESIGN

Affordable branding for small business owners. Choose from 3 different tiers of brand packages, so you get exactly what you need. Customisable packages also available.

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FLEXIBLE CREATIVE SUPPORT

Freelance design services, when and how you need it. Print, digital and social media support is available for established brands. Reach out to discuss a quote.

Let's Work Together 
GRAPHIC DESIGN FOR LIFESTYLE BRANDS.
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Contact

Got a project in mind? I'd love to hear about it. Whether you know exactly what you need or you're still figuring it out — let's talk.

Email
hello@bymaddiedesign.com