SOMA HAUS logo with green text and a star-like symbol between the words.

Brand Identity Design

  • SÕMA HAUS isn't a new idea. Humans have always needed connection — we've just gotten really good at avoiding it.

    SÕMA is the antidote. A space for pilates, yoga, barre, breathwork, sound healing, somatic experiencing, sauna, ice bath — and the kind of community that makes you actually look forward to showing up. Come for the class. Stay for everything else.

    Restoration and connection, all under one roof.

  • SÕMA HAUS needed a brand that could hold its own in a saturated market — unique from the overdone clean-girl aesthetic which dominates the wellness space.

    The goal was to make it distinct enough to stand out, and versatile enough to hold across every offering on the menu.

  • The finished brand does what good branding should — it feels like the place before you've ever walked through the door.

    Earthy neutrals keep it grounded and unpretentious. Accent colours stop it from taking itself too seriously. The whole thing sits in that sweet spot between calm and alive — which is exactly where SÕMA HAUS lives.

    SÕMA is an example of all that can be achieved in my Flow branding package.

A collage of brand marketing materials for Soma Haus, including a meditation class, logo, color palette, typography, posters, and social media stories with people practicing yoga and engaging with the brand.
Black and white image of a hand with fingers intertwined, and a blurred background. Overlaid text in light green reading 'SOMA HAUS' with a star-shaped symbol between the words.
Three posters promoting wellness activities. The first poster advertises Pilates, yoga, hot classes, breathwork, meditation, and somatic dance. The second poster features the phrase "Build. Breathe. Belong." The third poster encourages finding your centre and mentions wellbeing and community under a shared roof, with details about classes and schedule.
Typography style samples for different fonts: Kepler Std Light, Parabolica Light, and Nitti Regular, showing alphabet, numbers, and punctuation.
Color palette featuring five colors inspired by nature and relaxation, from green leaves and coffee beans to cloud, sunset, and dark earth tones.
Two tote bags on a concrete surface with shadows of tree branches overhead. The white bag says "Come for the class. Stay for the connection." The dark bag says "Build. Breathe. Belong." Both bags have black handles and the brand name 'SOMA' printed on them.
Smartphone screen displaying a website with the title 'Come Home to Yourself' and a black and white photo of a woman stretching, surrounded by two flyers or brochures for SOMA HAUS fitness classes.
A white and olive-green oversized T-shirt hanging on a wooden hanger against a wooden wall.
Black and white image of a person in a yoga or stretching pose with their hands and feet on the ground, with the text 'Build. Breathe. Belong.' and 'SÖMA HAUS' in light green.

Contact

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