After nearly a decade building and travelling in her own vans, Mags knows first-hand how important a good electrical set-up is – and how confusing or gatekept the knowledge around this can feel.

She’s on a mission to simplify van power and make it more approachable, transparent, and affordable. No tech jargon, no tradie talk, just honest advice and custom installs tailored to each customer’s lifestyle and budget.

For the branding, the goal was to create something that stood apart from the typical masculine electrical aesthetic – something bold, fun, and instantly relatable to women in the vanlife community.

The deliverables included creating a comprehensive brand guide (mood board, logos, colour palette and fonts), as well as collateral such as business cards, merch, and social media assets.

The branding brings Mags’ empowering, friendly personality to life with a vibrant coastal palette, playful energy, and a distinct 12-point spark icon (a nod to 12 volts), representing both power and connection.

From the logo suite to social templates, every element was crafted to energise her launch and position her as a fresh, approachable voice in the industry.

To ensure long-term usability, a complete Brand Kit (logos, fonts, colours, graphics) and social media templates were handed over in Canva, so Mags can confidently manage her brand moving forward.