8 years. 100+ Brands. 6 continents.-
![SŌMA]()
SŌMA HAUS
Branding and social assets for a multidisciplinary wellness studio with a core focus on community.
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![Gif of multiple posters Maddie designed at Distil Agency]()
Event Posters
Poster artwork for popular hospitality venues and events across Australia.
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![A city building with a large advertisement for Carissa Moore, featuring a black and white photo of her holding a surfboard on the left, and a color photo of her surfing on the right, with the text 'FCS' and her name.]()
FCS Collateral
A wide range of print and digital assets designed for international surf brand FCS.
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![Branding for 12 Volt Mags - Van electrical installations]()
12 Volt Mags
Brand identity and website design for a sparky on a mission to make van electrical installs more accessible.
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![Apollonia Bar cocktail with ice cube stamped with Maddie's illustration]()
Apollonia
Brand illustrations for this award-winning drinking den — which then got transformed into bespoke ice cubes.
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![Packaging Maddie designed for FCS II x Mark Richards premium surfboard twin fins]()
FCS x Mark Richards
Packaging design and campaign rollout for Mark Richards’ limited edition FCS II twin fin box set.
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![Promotional display of O'Neill's HyperFreak Wave Runner surf wetsuit collection, including a smartphone showing an Instagram post of three women in the wetsuits at the beach and three photos of surfers riding waves.]()
O'Neill Collateral
A range of collateral across print, digital and social media for the original wetsuit brand — O’Neill.
I'm Maddie — a qualified graphic designer based on the South Coast of NSW, with close to a decade of experience working with brands around the world.
I specialise in the industries I genuinely love: hospitality, events, surf, travel and wellbeing. When you're already living the lifestyle, designing for it comes naturally.
My approach goes beyond making things look good. Every project is rooted in strategy and problem-solving — from brand identity to large-scale print to digital assets. I've worked with 100+ brands across 10 countries and 6 continents, and I bring that breadth of experience to every project.
What I love most is working alongside people who are passionate about what they do. If that's you, let's talk.
FLEXIBLE CREATIVE SUPPORT.When and how you need it. I offer set rates for project-based work, as well as retainer packages for ongoing.
SOCIAL MEDIAI design print-ready artwork including signage, posters, menus, packaging, flyers, documents, merch and stickers.
PRINT DESIGNPosts, reels and stories, plus content planning and scheduling, caption copywriting, photo and video editing, and template design.
DIGITAL DESIGNWebsite assets, EDMs, digital ads, presentation decks, documents and campaign graphics — anything you interact with on a screen.
CREATIVE DIRECTIONThe strategy behind the campaign. I can help with mood boards, shoot and campaign direction, aesthetic guidance, and branding.
8 years designing professionally.
100+ brands designed for around the world.
10 countries across 6 continents.
5 years full-time design & marketing experience:
✭ 2 years at a full-service hospitality marketing agency.
✭ 3 years in-house in the surf industry.
BLOG
GRAPHIC DESIGN FOR LIFESTYLE BRANDS.